Tag Archives: 20 Year Anniversary

DC Shoes Defies Convention

DCSHOECO has shed light onto the culture of skateboarding since 1994 and is continuing to lead the pack as an extreme sports enthused company today. Originally established as a Skate company, DC SHOES revolutionized not only the sport itself, but also changed the way skateboarding footwear was designed forever. DC has now expanded into a multi-sport/lifestyle corporation with ties in the Snow/Ski industry as well as motor-sports. This year marks the 20th anniversary of the growing legacy of DC, and there’s no telling what ground breaking moves will be made in the years to come for the world-renowned brand.

To celebrate 20 years of success, DCSHOECO released DEFYCONVENTION \ 20 YEARS OF DC IN PHOTOGRAPHSa limited edition book to commemorate the progression of the brand through a spread of photos curated by DC’s own action sports photographer, Michael Blabac. On top of the book release, DC has also created six different 20th Anniversary photo tees featuring the likes of day-one ambassador Danny Way, Travis Pastrana, Big Black, and Ken Block himself. Each tee uses a photo captured by Blabac during one of DC’s countless monumental moments over the years as a brand. I guess they thought Rob Dyrdek wasn’t necessary for this capsule, with him already currently having his own line through DC and all. Not to mention, the partial owner of the brand played a giant role in the progression of the brand during the 90′s and early 2000′s as a member of DC’s skateboarding team and continues to help push the limits within the skateboarding community. Take look at some pieces from the Dyrdek collection and be sure to also check out the DEFCON tees.