Growing up in Alaska, Fox racing was a a hot commodity with all the locals, whether it was Fox Head apparel, racing gear, or a new set of Fox Shox™ for their snow mobile. Fox is known for their long-time affiliation with Motocross and other motorsport cultures, but those aren’t the only industries of focus for the brand.
Fox has not only started their transition into more of a lifestyle apparel brand, but have re-vamped their look for 2014, to say the least. They’ve simplified a lot of their shirt graphics and gone with a “cleaner” aesthetic, using their signature fox head logo as the staple of the companies’ makeover. Combining their pre-existing design technologies with their newly created tech and performance materials, Fox stepped into the performance sportswear industry with their new active apparel line. The Fox Active line features various lightweight, sweat-wicking garments tailored to the specifications of athletes and fitness enthusiasts alike, while still staying true their x-treme roots. From performance base layers, to various models of running shoes, Fox continues to prove their versatility as an apparel company. Here’s a look at a few pieces from the Active line.